INTERNET MARKETING AND REAL ESTATE!

Unlike in 20 years ago, if you want to operate an
International in Real Estate Marketing, It’s very
costly. You need to deploy your man power like the
support staff, Marketing Head and the Sales Head to
organize abroad. Just take my experience operating
in the Middle Estate way back 1985. For a company
to operate fully in a certain country Like Saudi Arabia,
you must have a a local partner for you to be able
to operate. This means, you will share your income
to your partner. Usually a 60/40 arrangement where
in your partner will get the 40%. Although he will
participate in the processing of the required
papers/documents needed for your business to operate
like permits, visa for your people etc.

There are partners that will go the short way,
Just like our experience, we enter the Kingdom
of Saudi Arabia carry a tourist visa, once we were
there, it was converted into a working visa. I was
issued a visa of an engine mechanic with out me knowing.
The point that i’m trying to drive at is the risk that
we were facing but we don’t have the knowledge about it.
We just go on with our sales operation. Since both parties
were committed to operate the business, the show must go!
I’m discussing heavily on my Saudi experience in in my
other blog entitled Experiences and Insights.

Now a days, with the use of the computer technology, you
don’t need to spend much on International operation. If you
have a website, it’s just like you’re tripping your client
to the project itself. But having a website is not enough!
It’s how you do it with the website that matters. The method
of selling has changed dramatically specially in the aspects
of prospecting and closing a sale. Let’s discuss first the
prospecting. On line marketing has so many way on how to
advertise your website. The how to get traffic to your site
plays an important role. In short you need technical people
to do the job in increasing the traffic to your site. Very
minimal expense on the part of advertising compare to the
old way of advertising, And yet your market is global! It
should be the technical people and the marketing head should
be in the front like to discuss for the success of the traffic
and the conversion of the traffic into a sales transaction.

Do not discount the power of the I. T. people in your
organization. It is the technical people who can do the
miracle for the product movement. The traditional way of
marketing is still there, however, you can’t let your
website function well with out the I.T. personnel. For
example, you have the website, how are you going to
advertise the website? If you do the traditional way,
it’s very costly. this is were the Marketing Head should
explain to the I.T. personnel with regards to the type
of target market that the company is targeting so
that the I.T. personnel know on what type of program he will
use to increase the targeted traffic to the site. The use of
search engine and the right keywords would be of great help.

Take care of your I.T. personnel if you want your business to
grow fast globally in the arena of technology. It would be
better that the I. T. personnel should be oriented on the
movement of marketing so he link his technical know how to the
world of marketing. In this aspects, the I.T. personnel will be
more creative in using the tools of technology to position the
product globally. The key to the success of the website is traffic,
traffic, traffic!

I hope we learn some lessons on this topic.

Thanks, for your time,

Peter E. Cadorna